Hail Know

A social media campaign for hail damage recover Severe storms that produce damaging winds and hail are all too common in Nebraska, and their effects on agriculture can be devastating. Nebraska Extension has an array of resources on hail for crop producers and agricultural stakeholders; however, most often these resources are technical, lack photos, and appeal to one preferred learning style. The purpose of this project was to enhance and repackage Nebraska Extension hail resources to create a cohesive collection of deliverable and shareable resources. Outputs completed to date include the development of a brand identity for use pieces of the project, including infographics, website, social media package, and videos. #HailKnow has been identified and is being used as the hashtag for all social media work.